“It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”
“The racism [expletive] really pisses me off,”
Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”
Black Rifle Coffee is quickly losing customers as recent comments made by Evan Hafer and Mat Best, the CEO and Executive VP of Black Rifle Coffee respectively in an interview with the New York Times, go viral within the MAGA community.
Black Rifle Coffee, which is marketed as as a pro-America, pro-military coffee retailer – essentially called a large portion of their own customer base racists. Despite the company losing an estimated 3,000 to 6,000 customers when they similarly threw Kyle Rittenhouse under the bus, last year – the lesson was not learned – it seems.
Hafer, who admitted that he does not believe the myriad claims of election fraud in the 2020 despite the recent Arizona audit revealing a plethora of serious issues, said that despite building his entire brand on being pro-Trump, he is now “a man without a party.” and was according, to the New York Times, “reluctant to say much positive” about President Trump.
Both best and Hafer railed in the interview about customers who they claimed were “racist,” including the multi-racial Proud Boys organization, swearing repeatedly, and describing America First supporters as being “repugnant”:
“You can’t let sections of your customers hijack your brand and say, ‘This is who you are,’” Best told me. “It’s like, no, no, we define that.” The Rittenhouse episode may have cost the company thousands of patriotic customers, but, Hafer was unapologetic. “It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”
“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”
Hafer went so far as to compared St. Michael the Archangel to white supremacists because it was ‘reminiscent of the murder of George Floyd.’
Have they been taking critical race theory classes at Black Rifle Coffee, or something?
Here are some of those who were detained on January 6th singing the National Anthem from their prison cells each night at 9pm.
BREAKING: Jan6 detainees sing the national anthem from their prison cells. 🇺🇸 😢 🦅 pic.twitter.com/sQttzrMMJD
— Vance James (@APUconservative) July 20, 2021
In December 2017, Sterling Partners, a liberal venture capitalist firm that has donated millions of dollars to Democrats, invested in Black Rifle Coffee.
It feels as if they have chosen a side. That of the “Woke” Military Industrial Complex. Best exemplified by the General Milley types.
Why betray their base, and why now? Patriotic loyalty built the brand into the behemoth it is today – and could easily break the company if lost.
“In 2015, the company’s revenue was $1 million. By 2019, that figure had grown to $82 million. Last year, the company did $163 million in sales,” the NYT reported.
contrast that to some of Hafer’s statements:
“I’m a man without a party now.”
“What I figured out the last couple of years is that being really political, in the sense of backing an individual politician or any individual party, is really f**king detrimental. And it’s detrimental to the company. And it’s detrimental, ultimately, to my mission.”
“You can’t let sections of your customers hijack your brand and say, ‘This is who you are.’ It’s like, no, no, we define that.”
I bet General Milley drink’s this junk while he reads Marx.
Get Woke, Go Broke.
Incidentally, our patriot sponsor TheGreatAwakeningCoffee.com has delicious, gourmet quality coffee from RedPillLiving.com that is censored, attacked, and demonetized by Big Tech for sponsoring and supporting America’s frontline defenders in independent media. Founded by one of the most censored names in independent media (yours truly) with one purpose in mind.
And as CEO of The Great Awakening Coffee in addition to being a heavily censored citizen journalist and proud American Patriot. I can solidly avow I firmly believe systemic Democrat fraud flipped many seats including a massive win for President Trump, that Kyle Rittenhouse is an American Hero, That Roger Stone did Nothing Wrong, and that Epstein did NOT kill himself. Systemic racism is only a thing if you consider the Democrat Party, the rest of America has no race problems, and America is the Greatest Nation on Earth. Also Capitalism is the most moral economic system ever discovered. Did I miss any sacred cows of the left? Perhaps that’s why we don’t get the millions of dollars from liberal investment groups..
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